Last month Neostrata was the official skincare sponsor of Mastercard World Fashion Week. As a member of the Canadian Beauty Bloggers Network I was invited to attend an event hosted by Neostrata to learn about some of their new innovations in skincare. Since I had never been to an event like this before I was really excited and absolutely terrified but it was an opportunity I couldn't turn down (especially since I was going to be in Toronto visiting a friend anyways!)
At this event, we were able to hear from Patricia Clare who is a leading Skincare Specialist and the National Training Manager for the brand. It was really interested to learn about some of the new products and advances they have developed when it comes to the treatment and prevention of the appearance of aging skin. It was also neat to see first hand the way the products are marketed to other bloggers and really feel like a part of the experience.
Little side story: My sister loved to tell me when I turned 21 that my skin was starting to lose it's elasticity and that I was going to get wrinkles, anti aging products have been my bestie ever since.
Patricia mentioned that the Glycolic Renewal Smoothing Cream is a discriminatory exfoliant, meaning that it only removes the dead skin from the face. This product is good for all ages, normal to dry skin and dull skin as well. The concentration of 5% glycolic acid is good for sensitive skin, and especially those who are first time users of the product.
This is the product my sister told me I needed when I turned the ripe old age of 21. It works to promote skin elasticity, reduce the appearance of redness and wrinkles, and is good for all skin types. It is targeted for women over the age of 40, so it's not yet in my market.
Working to reduce puffiness, firm the skin and moisturize the sensitive eye area, this firming eye cream is again targeted for women over the age of 40.
Formulated with 35% active and innovative ingredients, the regenerating serum uses technology originally used to treat scars, the serum is hard-working enough to be used on the neck and chest, it fights the multiple signs of aging and is good for all skin types- targeted for women 45 and over. It reduces the look of wrinkles by up to 69%, increases hydration by 72% and enhances elasticity by 60%
The anti-dark circle complex is for all ages, and all skin types. It claims to reduce the look of dark circles by 22% after only 15 minutes and can visibly reduce the look of dark circles by 59% in just 5 weeks.
This is set to come out in 2015, marketed for women over the age of 45, it is designed to work with the serum to create a new way to battle wrinkles. Patricia said that this product specifically is the richest/ more luxurious line in NeoStrata without being too heavy.
Here is just a preview of some of the new products NeoStrata is coming out with! The brand is perfect for the everyday women, especially women in Canada where the wind is mean to your face. You need only a little and it does go a long way- which can justify the prices.
They were so amazing, they were generous enough to give me a personalized skin care routine for myself (I will be reviewing this soon!) and even gave my friend who came along with me a generic goodie bag for herself.
Labels: event, master card, neostrata, world fashion week
